Challenge
Sipsmith is the first copper-pot distillery to open in London in the past two hundred years. Six years ago, its founders made their dream of bringing quality gin back to London come true. They are committed to producing gin the old school way and are always open to experimentation.
London is full of gin distilleries which makes it hard for a small distillery to stand out and be successful. There are big competitors like Tanqueray and Beefeater that have already established themselves on the market.
Proposed Solution
New branding emphasizes the uniqueness of Sipsmith’s copper pot distillation process, the earliest style of gin production. Label design highlights the medicinal qualities of gin. It presents Sipsmith's gin as traditional and well-crafted.
