Project overview
Words of a feather
Challenge: Create a conceptual packaging design for a calligraphy kit that emphasizes the delicacy of the craft. The products inside need to work together as a whole, yet be able to stand on their own as separate pieces.
Proposed solution: The kit plays off the idiom "birds of a feather" emphasising the fact that quills were used for calligraphy in the past. All the pieces are named after bird-related idioms to enchance the concept. Visual design carries on the feather theme and connects the design to the concept.
More on Process Project video
Design Process and Prototyping
Process
The kit plays off the idiom "birds of a feather," emphasizing that quills were used for calligraphy in the past. All the pieces are named after bird-related expressions to enhance the concept. The visual design carries on the feather theme and connects the design to the concept.
Special thanks to Vanessa Cale for the video of my work.