Perma Farm
Recognition—2016 AIGA Flux Blueridge, Identity
The Deep Dirt Farm Institute teaches students basic aspects of permaculture, a system of agricultural and social design principles that concentrate on building the sustainable future by learning from the way eco-systems interact in nature. It’s based on belief that humans can become the most positive element in the environment instead of constantly harming it.
The owners believe that eco-conscious way of living does not mean sacrificing comfort or putting extra effort into everyday activities. Hands-on learning at the institute empowers students to create their own sustainable projects when they return home.
Challenges
After collecting a survey from students, it became clear that the institute is lacking a way for students to learn more about the curriculum, stay in touch with each other, and share tips and thoughts about their projects—something one would expect from the organization that values community and knowledge sharing. Institute's current name, Deep Dirt Farm Institute, is hard to pronounce and remember. There is an opportunity for branding that communicates their believe in eco-conscious living with comfort.
Proposed Solution
An app was designed to allow students to share their knowledge and have a sense of community before and after their engagement with the institute. It also helps to raise awareness about the institute on social media. Condensing and refining the conducted research helped to identify two primary personas from different age groups. It also helped to determine key features of the app.
I also created a recognizable brand that helps raise awareness about the institute and the learning opportunities that it offers. It is fun and light-hearted to appeal to students.