perma farm

Perma Farm

The Deep Dirt Farm Institute teaches students basic aspects of permaculture, a system of agricultural and social design principles that concentrate on building the sustainable future by learning from the way eco-systems interact in nature. It’s based on belief that humans can become the most positive element in the environment instead of constantly harming it.

The owners believe that eco-conscious way of living does not mean sacrificing comfort or putting extra effort into everyday activities. Hands-on learning at the institute empowers students to create their own sustainable projects when they return home.

Recognition

AIGA, Flux Blueridge, 2016 Identity

Challenges

Institute's current name, Deep Dirt Farm Institute, is hard to pronounce and remember. There is an opportunity for branding that communicates their believe in eco-conscious living with comfort. The institute is lacking any web or social media presence—something one would expect from the organization that values community and knowledge sharing.

Solution

Focusing on the believe that humans can be beneficial to the environment, I created a recognizable brand that helps raise awareness about the institute and the learning opportunities that it offers. It is fun and light-hearted to appeal to younger people. An app was designed to allow students to share their knowledge and have a sense of community before and after their engagement with the institute. It also helps to raise awareness about the institute on social media.

Identity Exploration

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Identity Analysis

perma farm
Sangli-Nor circular typeface communicates friendly and community-oriented atmosphere at the institute
Rounded corners mimic the typeface
Symmetrical image helps to capture the sense of stability and comfort
Book, shovel, and farm house image combination represents what the institute does
Black outline gives the logo cartoonish feel. It encompasses owners’ believe that eco-conscious living can be fun and comfortable
perma farm

Icon System

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Blacksmithing

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Compost

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Gardening

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House Building

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Water Conservation

Prototyping and Wireframing

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Be Part of the Perma Community

  • View projects created by students previously or currently enrolled in the class
  • View information about classes
  • Connect with people through their profile. Stay connected or make new friends!
  • Easily upload a photo and a description of your project for the community to learn from your experience!
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Branding Touchpoints

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